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From Humble Beginnings to Global Success: The Fascinating Story of Titan Company"
Titan Company Limited is an Indian consumer goods company headquartered in Bangalore, Karnataka. It was founded in 1984 as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO).
Titan is a leading manufacturer of watches, jewelry, eyewear, and other personal accessories in India. Some of the popular brands owned by Titan include Titan, Fastrack, Sonata, Skinn, Tanishq, Zoya, and Nebula.
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In addition to its retail outlets across India, Titan has a strong online presence and is one of the leading e-commerce players in the country. The company also has a presence in several international markets, including the Middle East, Sri Lanka, and Bangladesh.
Titan has won several awards and recognitions for its innovative products, marketing strategies, and business practices. The company is known for its commitment to sustainability and has implemented several initiatives to reduce its environmental impact and promote responsible business practices.
As of 2021, Titan Company had over 8,500 employees and reported a revenue of INR 20,343 crore (approximately USD 2.7 billion).
Product Segment
Watch Segment:
Titan is the largest watch manufacturer in India and the fifth-largest in the world. The company offers a wide range of watches, including analog, digital, and smartwatches. In 2019, Titan launched the first-ever made-in-India smartwatch, Titan Connected X.
Jewelry Segment:
Titan's jewelry brand, Tanishq, is one of the leading jewelry brands in India. Tanishq offers a range of gold, diamond, and other precious stone jewelry. The company has also launched a sub-brand called Mia, which offers contemporary jewelry for women.
Eyewear Segment:
Titan's eyewear brand, Titan Eyeplus, offers a wide range of prescription eyewear, sunglasses, and contact lenses. The company has over 550 stores across India and is rapidly expanding its network.
Retail Presence:
Titan has a strong retail presence in India and operates over 1,800 stores across various segments. The company has also adopted an omni-channel approach and offers online sales through its own website and other e-commerce platforms.
Sustainability:
Titan has a strong focus on sustainability and has implemented several initiatives to reduce its environmental impact. The company has set a target of achieving net-zero greenhouse gas emissions by 2050 and has taken several steps to reduce its energy consumption and promote renewable energy.
Awards and Recognitions
Titan has won several awards and recognitions for its products, marketing, and business practices. In 2021, Titan was ranked as the most admired brand in the watch and jewelry category by TRA Research. The company has also been recognized for its CSR initiatives and was awarded the 'Golden Peacock Global Award for Corporate Social Responsibility' in 2020.
